Oh man, I love the tag line in the TV Guide ad! Sadly, Private Eye was not only not for sissies, apparently it wasn't for anyone else watching TV in 1987.
Private Eye was intended to be the marriage of two of the hottest detective shows on TV, Miami Vice and Crime Story. Set in the 50s, the pilot movie features the gorgeous Michael Woods as Jack Cleary, a former cop who uncovers much in the way of police corruption. He is teamed up with a very young Josh Brolin, who looks like a James Dean type, only more hoodlum-esque. The pilot movie ran on September 13th, 1987 on NBC and the show found itself airing at 10 pm against 20/20 and Beauty and the Beast. Created by Anthony Yerkovich, the man behind Miami Vice, Private Eye had an extremely short run, lasting for 12 episodes. A lot of the blame was placed on Woods, but lest we forget the Chicago Tribune named him Hunk of the Year and thought his macho man image was the pinnacle of the man's man in the late 80s. Whatever the reason, Private Eye just couldn't find any footing and perhaps they should have just invited a few of us sissies to watch.
For more on late 80s cop shows, check out this great article on Crime Story at Go Retro.
Fun factoid: Joe Jackson wrote the theme song to Private Eye. Watch the opening: